HOG

NYSE Harley-Davidson, Inc.
Sep 29, 2026 · 5:04 AM ET LAST TRADE Market Closed

$0.0000 ↓ -24.6700 (-100.00%) Trading Down from the previous close of $24.6700

YTD change
N/A
vs 20-day SMA
N/A
vs 200-day SMA
N/A

Price ranges

Previous day
$24.54 $25.35
open $25.33 close $24.67
-$0.66 (-2.61%)
Today
$0.0000 $0.0000
$0.0000
Past week
$24.5400 $26.9950
from $26.2100 now $0.0000
-$26.2100 (-100.00%)
Past month
$24.5400 $28.8600
from $28.1000 now $0.0000
-$28.1000 (-100.00%)
This year
$17.0900 $28.8600
from $20.4900 now $0.0000
-$20.4900 (-100.00%)

Price & Performance

+5.23 (+26.90%) / 6M

$18.72$22.20$25.69$29.17Mar 30Jun 29Sep 28

Signals & Sentiment

Momentum, market sentiment, and recent alerts

Poor
  • The stock is 100.0% away from all-time highs of $63.4000
  • HOG is down 100% since the beginning of the year
  • HOG is down 100% over the past 12 months
  • HOG is down 100% over the past 1 month
  • 18% of all HOG investors are betting against HOG
  • Number of investors short HOG has gone up 1% versus last month

HOG reads poor: short interest is rising month over month, the 12-month move is -14.0%.

Financial Strength

Earnings, valuation, and balance sheet

Earnings

Profitable Yes
EPS $0.75
Earnings momentum -62.5% Quarterly EPS growth
Quarterly change -62.5%

Valuation

P/E ratio 14.02
Enterprise value $3.2B
Beta 1.57

Balance sheet & scale

Income$202.6K
Revenue$4.2B
Cash$1.9B
Debt$2.3M
Income / Debt 0.09×

Company & Peers

Company profile and competitor comparison

Company profile

ExchangeNYSE
Sector Manufacturing
Sub Sector Transportation Equipment Manufacturing
Market cap N/A

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Competitor comparison

TickerCompany PriceChange
YAMHF Yamaha Motor Co., Ltd. $11.57 N/A
SMNNY Shimano Inc Unsponsored ADR $11.33 -1.05%
NIU Niu Technologies Sponsored ADR Class A $1.91 -6.83%
LOBO Lobo Technologies Ltd. Class A $0.5789 +3.39%
EZGO EZGO Technologies Ltd. $0.9197 +1.07%

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Prices and alerts are delayed by at least 20 minutes. Chart history reflects daily closing prices. Information is provided for research purposes only and is not investment advice.