Readers of this blog and those familiar with Trade-Ideas’ capabilities as a decision support and risk management tool know that we constantly innovate to improve the technology and exceed expectations on value, features, and support.

A key driver of this behavior is the data collected from subscribers’ feedback and their use of Trade-Ideas. The subscribers we study include the new, existing, demo, and cancelled ones. From these tea leaves we try to determine what the signposts tell us. A recent signpost told us to make some changes to the sample strategies within Trade-Ideas. If you want some more of our reasoning explained, skip to the bottom of the post. Otherwise take a look at what’s being revealed beginning today:

New Proven Strategies from Trade-Ideas

The sample strategies are the most visited places of our software. We used to conclude that customers therefore regularly used a variety of different strategies, changing strategies perhaps to match the market’s overall trend or key events like FOMC or earnings announcements. While some subscribers certainly do this – especially those who read this blog! – it is not the majority, especially among those who eventually cancel their subscription. This group was the most revealing in that the number of different strategies accessed during their subscription averaged 1 or 2. After seeing this behavior in other groups, we decided to give the sample strategies a makeover in order to force some change. And we may continue to change the sample list more frequently.

The effort to showcase different strategies in our Strategy Session articles as well as our June Learning Curve Seminar are two other recent efforts that address the challenge of encouraging subscribers to use more of the powerful tool at their disposal.

The previous sample strategies will appear on the website as a link from the new page – for now we want to showcase the new samples and encourage subscribers to try them. Remember existing subscribers can always reference the “Recent Window Settings” to see the list of strategies recently used.