These Scottrade ads featuring Trade-Ideas are running on Yahoo Finance in high frequency. They look great. What results will we be able to see thanks to these marketing efforts?

• Increased attendance at the next Scottrade User’s Summit in SF (scheduled sometime in September) – the last one was in Chicago
• Increased positive feedback, emails, and support calls
• Increased Trade-Ideas monthly utilization by Scottrade ELITE customers

All of which will positively reflect on Scottrade, their trading volume measures and their bottom line – not to mention a happy group of customers.

How is this Relevant to You?

The more people kicking our tires, the more traders asking/answering questions, posting their results, and adding to our ongoing conversation about using decision support tools to improve their trading – whether they are Scottrade ELITE traders or not.

Where are these conversations happening? Take a look at our blogroll, read the support questions we receive (in the section on the right in our blog), and attend the events at which we appear.