A prime broker is a broker offering professional services specifically aimed at hedge funds and other large institutional customers. While hedge funds can trade through a variety of brokers, they are virtually required to do some of their business at one or more prime brokers. Prime brokers are typically large organizations with well known names, like Banc of America Securities, Bear Stearns, Goldman Sachs, Lehman, Merrill Lynch, Morgan Stanley, Pershing, and Speer, Leeds and Kellogg. Prime brokerage services include helping a fund raise money and seeing to special compliance needs, in addition to all of the standard brokerage services.
Trade-Ideas offers a simple value proposition to prime brokers. We help them compete for business. We offer powerful technical analysis tools to the prime broker’s customers, and the ability to integrate these with the research, portfolio reports, and other tools that prime broker already offers. This allows the customers to trade more efficiently, and allows the prime broker to distinguish itself.