Churning is the process of buying and selling a lot of stock with little net effect except for generating large commissions. Brokers are prohibited by law from churning a customer’s account. However, with the advent of direct access trading software, traders can churn more easily without any help.
Our software is specifically designed to help traders find the right trades. Our primary value proposition is that we make traders more efficient. Traders can make the trades they need to. The brokers can still make money because the traders are trading more. Because the traders are making better trades, the broker can retain his customers better.