Does Your Trading Plan Benefit from Continuing Education?

By Rodrigo | June 27, 2007

After the Traders Expo in San Diego finished this past weekend, I asked several members of our team what their impressions were and how things went. Traders are not like CPAs, but in one regard they should be One reason I think it’s important to share these thoughts is to help you judge whether or…

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Scottrade Makes a Splash with Online Ads

By Rodrigo | May 18, 2007

These Scottrade ads featuring Trade-Ideas are running on Yahoo Finance in high frequency. They look great. What results will we be able to see thanks to these marketing efforts? Increased attendance at the next Scottrade User’s Summit in SF (scheduled sometime in September) – the last one was in Chicago Increased positive feedback, emails, and…

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Brokers Better Know This If They Want to Keep You

By Rodrigo | March 19, 2007

A majority of customers expect to change brokers within the next 6 months. In fact 2007 may be know as the “Year of the Switch“. That’s the premise of an eye-opening article published over the weekend from the Aite Group LLC, “What Really Matters to Retail Consumers of Online Brokerage? Who They Are and What…

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15 Seconds to Grab Your Inner Trader’s Attention

By Rodrigo | February 2, 2007

Any faster and you’ll miss it. In the spirit of this weekend’s Super Bowl featuring football, food, and especially better than average commercials, we share with you the debut of Trade-Ideas in its tightly integrated form with Scottrade ELITE, the active trading platform of our partners, Scottrade, Inc. “Opportunities Hide, We Seek – Scottrade Trade-Ideas“…

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